a dog breeder and/or enthusiast, you are
probably very aware of the issues we all face
trying to preserve our rich heritage and ensure
a bright future for dogs everywhere.|
Since 2002, thousands of fellow dog breeders and
enthusiasts have chosen to have an impact by
feeding Purina brand dog foods, participating in
Purina Pro Club and declaring their
participation in the Purina Parent Club
Partnership (PPCP) Program. When you enroll in
the PPCP Program, Purina will match the value of
the weight circles you submit by 10% to help
promote the health and well-being of your breed.
This in no way impacts your personal rewards.
Half of the matching earnings each year are
pre-designated for canine health research and
contribute to supporting Canine Health
Foundation grants in which researchers aim to
better understand the genetics behind many
conditions affecting our dogs. The other half is
eligible to provide supplemental funding of
canine health research or may be used to fund
educational and/or rescue efforts. The PPCP
Program has raised in excess of $2.8 million for
canine health research, education and rescue
Has your club utilized the funds at the
Canine Health Foundation (CHF) to support research? Remember
that half of all PPCP earnings go to the CHF and are
designated for research to benefit your breed. Current
projects include such topics as exercise induced collapse,
cancer, epilepsy, cruciate ligament rupture and degenerative
myelopathy. Contact the CHF today (firstname.lastname@example.org )
to see how your PPCP funds can make a difference!|
In addition to helping fund a variety of canine health
research projects, funding has been used to help support
educational outreach programs such as scholarships, library
support, essay contests, youth programs, conservation
education programs, art contests, reading programs, judges
education seminars, breed specific educational materials
such as illustrated breed standards and responsible dog
Rescue programs also benefit as funds have been used not
only for the direct care of those dogs in need, but by also
providing the much needed funding to support additional fund
raising through the development of calendars, websites and
The core essence of the Purina Parent Club Partnership
Program is working together for the betterment of dogs
everywhere. Your national breed club, the Canine Health
Foundation and Purina are working together to preserve our
heritage and ensure a healthy future for our canine
As of November 30, 2009, the Irish Setter Club of America,
Inc. has 438 members declared for the Purina Parent Club
Partnership Program. From January 1, 2009 through November
30, 2009, 112 members have submitted weight circles
resulting in a total of $2,231.75 accumulated thus far for
the 2009 Program.
The best way to increase the earnings and close the gap on
the potential earnings is by spreading the word:
To Club members who are already Pro Club members: Encourage
them to declare for the Purina Parent Club Partnership
Program by calling 1-877-776-2582 and encourage them to
submit weight circles to the Purina Pro Club .
To Club Members who feed Purina but are NOT members of Pro
Club: Make them aware of the Purina Parent Club Partnership
program and encourage them to join Pro Club, declare for
their breed and submit weight circles to the Purina Pro Club
Each new person who declares participation in the PPCP
Program and submits weight circles or who joins Pro Club and
declares and submits weight circles will only help to
increase the earnings for 2009. To assist you in spreading
the word, we have developed ad slicks and a program overview
sheet that are perfect for use in your club’s publications,
website, show catalog, etc.
Recently, the Purina Parent Club Partnership Program
established a presence on facebook. Visit
and search Purina Parent Club Partnership Program or
and join the group. Please encourage club members and
friends to join our facebook group as well. We hope to use
this group to communicate general information, share
successes, best practices, etc. The more we spread the word,
the more we can do for canine health and well-being.
Please encourage participation in this unique program, and
submission of weight circles to benefit the Irish Setter.
Though canine health is a major component of the PPCP
program, canine welfare is also an integral component.
Please remember that education encompasses a wide array of
activities. Such activities may include but are not limited
to judges’ education, breed information / standards, youth
programs, educating of public officials in responsible
canine legislation, studies that include conservation
practices related to habitat beneficial to sporting dog
events, scholarships, etc.
Purina thanks you for this opportunity to partner with you
and the Canine Health Foundation in advancing the health and
well being of the Irish Setter.
Mike Allway, Manager
Breeder / Enthusiast Services
Nestlé Purina PetCare
FREQUENTLY ASKED QUESTIONS ON HOW THE PPCP WORKS AND HOW WILL IT HELP OUR
- Does the Irish Setter Club of America distribute
a membership list to the PPCP?
No, all participation in the program is voluntary
and each Pro Club member must declare for the breed
of their choice. This declaration can be done by
current Pro Club members by notifying Pro Club at
- Will I lose points when I send in my weight
circles for redemption to the Purina Pro Club?
No, the donation to the parent club is in
addition to the normal Pro Club redemption value.
- Do I have to keep up with the credit that is
going to my breed club?
No, that record keeping is automatically handled
by the Pro Club.
- What percentage is being designated for Irish
Setters or any other breed club?
Ten per cent of the value of the Pro Club
redemption is donated to the designated parent club.
For example, for every $100.00 worth of weight
circles submitted by a Pro Club member, $10.00 will
be donated to the ISCA. This amount is divided
evenly between the club and the
AKC Canine Health
Foundation donor-advised fund.
- Can I designate another breed, or change my
Yes, you may change your choice once a year if
you choose to do so.
- How do I declare my participation?
There are several ways. You may declare either
call 1-877-776-2582 or sign up at a Purina sponsored
- What happens to the portion that goes to the
AKC Canine Health
Up to 100 percent of the donation will be matched
by the Canine
Health Foundation if it meets funding
guidelines. The Foundation provides research funding
for breed-specific health conditions as well as
health conditions that affect all breeds. This money
goes into a donor-advised fund that is directed by
the ISCA to address health issues of the Irish
SETTER CLUB OF AMERICA, INC. Webmaster: